Proof of Performance


Created a marketing video for Leica Laser that generated millions in sales of a computerized measuring system used by NASA, etc. Because of high demand and shipping problems, it was not possible for the company to demo a working system. So the marketing video performed the heavy lifting. Increased sales 34 percent in one year at a division of Federated Dept. Stores with an innovative give-away to retail customers. Wrote the signature brochure for Georgia Tech’s hi-tech business incubator program, now recognized as one of the top 5 in the U.S. Produced a marketing video for The Georgia Lottery that increased the number of retail outlets selling lottery tickets Created web-based interactive training with voice prompts for Porsche, reducing the company’s training and overhead costs. Created print, video, and board room presentations that generated over a million dollars of corporate sponsorship sales for a NASCAR stock car racing team. Pro Bono Marketing Consulting: Consult to the MBA programs at Emory & Georgia Tech. At the request of the President’s Committee of the Marietta Chamber of Commerce, delivered a seminar on Branding. Consult to entrepreneurs in a mentoring program sponsored by the Atlanta chapter of the Urban League. Created an E-mail campaign that spurs sales through a link to an interactive marketing experience. Produced all the writing, programming, and creative. Wrote, designed, and printed a marketing kit with stepped inserts that immediately won business for our client with “Chicken Soup for the Soul” author Mark David Hanson. Created stage presentations at trade shows for clients such as: Ikon Office Systems, Pfizer, Johnson & Johnson, Winn-Dixie, Ciffial Faucets, Mapix software, etc. Presentations generated excitement for new products and promotions. Wrote an investment prospectus that helped sell hundreds of thousands of dollars of beach resort lots in Belize. At one of the top grossing malls in Atlanta, obtained prime atrium space as well as 3,000 square feet of store space free for The Starlight Foundation. The Foundation, which helps children with cancer and other diseases, used the space to sell panels from “The World’s Largest Painting”, etc. Also helped win TV, radio, and newspaper coverage of the promotion and the artist. Wrote and produced a marketing video that transformed a small Atlanta agri-business into an international distributor. Gained free media publicity for a retail product by writing and producing a web-based news room, as well as a media kit. The media kit included: print news releases, a photo CD, and a DVD video news release. The campaign produced positive coverage in: newspapers including “The Atlanta Journal- Constitution”, TV news reports, and national media broadcasts. Wrote and produced a web site that is the main marketing tool for a company that has won national accounts with its unique display technology. Obtained 7-minutes of free air time on an Atlanta morning TV talk program for a consumer trade show. Result: Large increase in attendance and the sale of an $80,000 collectable that languished for 5 years before gaining the TV exposure. Produced a promotional video for Post Properties, which subsequently won second place in a national landscaping and architecture competition. Wrote, produced, and placed TV & radio commercials that have generated millions in sales.

Created a marketing video for Leica Laser that generated millions in sales of a computerized measuring system used by NASA, etc. Because of high demand and shipping problems, it was not possible for the company to demo a working system. So the marketing video performed the heavy lifting.

Increased sales 34 percent in one year at a division of Federated Dept. Stores with an innovative give-away to retail customers.

Wrote the signature brochure for Georgia Tech’s hi-tech business incubator program, now recognized as one of the top 5 in the U.S.

Produced a marketing video for The Georgia Lottery that increased the number of retail outlets selling lottery tickets

Created web-based interactive training with voice prompts for Porsche, reducing the company’s training and overhead costs.

Created print, video, and board room presentations that generated over a million dollars of corporate sponsorship sales for a NASCAR stock car racing team.

Pro Bono Marketing Consulting: Consult to the MBA programs at Emory & Georgia Tech. At the request of the President’s Committee of the Marietta Chamber of Commerce, delivered a seminar on Branding. Consult to entrepreneurs in a mentoring program sponsored by the Atlanta chapter of the Urban League.

Created an E-mail campaign that spurs sales through a link to an interactive marketing experience. Produced all the writing, programming, and creative.

Wrote, designed, and printed a marketing kit with stepped inserts that immediately won business for our client with “Chicken Soup for the Soul” author Mark David Hanson.

Created stage presentations at trade shows for clients such as: Ikon Office Systems, Pfizer, Johnson & Johnson, Winn-Dixie, Ciffial Faucets, Mapix software, etc. Presentations generated excitement for new products and promotions.

Wrote an investment prospectus that helped sell hundreds of thousands of dollars of beach resort lots in Belize.

At one of the top grossing malls in Atlanta, obtained prime atrium space as well as 3,000 square feet of store space free for The Starlight Foundation. The Foundation, which helps children with cancer and other diseases, used the space to sell panels from “The World’s Largest Painting”, etc. Also helped win TV, radio, and newspaper coverage of the promotion and the artist.

Wrote and produced a marketing video that transformed a small Atlanta agri-business into an international distributor.

Gained free media publicity for a retail product by writing and producing a web-based news room, as well as a media kit. The media kit included: print news releases, a photo CD, and a DVD video news release. The campaign produced positive coverage in: newspapers including “The Atlanta Journal- Constitution”, TV news reports, and national media broadcasts.

Wrote and produced a web site that is the main marketing tool for a company that has won national accounts with its unique display technology.

Obtained 7-minutes of free air time on an Atlanta morning TV talk program for a consumer trade show. Result: Large increase in attendance and the sale of an $80,000 collectable that languished for 5 years before gaining the TV exposure.

Produced a promotional video for Post Properties, which subsequently won second place in a national landscaping and architecture competition.

Wrote, produced, and placed TV & radio commercials that have generated millions in sales.