February 2008
	Want to Increase Sales?
	Think Si-So-Mo. Nothing informs better than Sight, Sound & Motion.         In other words-Video Ads.  You can distribute Video Ads free! 1. Through a link on your email.  (It's not an attachment) 2. Through streaming video on your company's website. Perfect Timing The Internet is now the tool that people use the most to make buying decisions--56% compared to 26% through word of mouth*.   80 percent of Internet users say they have watched on-line Video Ads*.   52 percent of them say they have followed up by contacting the seller, looked for more information, or actually made a purchase.* *On Line Publishers Assoc. Spring, 2007 Marketing Muscle The esteemed Wharton School of Business at the University of Pennsylvania put marketing videos to the test with real, living, breathing companies. The results? * Marketing videos increase retention rates 50 percent, compared to print material. * Marketing videos increased sales across the board. In some cases, up to 10 times Differentiate Yourself Harness the power of Sight, Sound & Motion to show your company's story. What better way to     set yourself apart from the competition? A catchy headline will unobtrusively draw attention to the video link on the ‘signature’ or ‘footer’ of all of your company's email. Or just some of it. Either way, it's easy for you to control. Recipients will thank you for a unique, non-pushy, entertaining way to see how your company can help them.  Put Video Ads on your website and viewers will see compelling stories about how you beat the competition—from anywhere, anytime.   Emailing a Proposal? Include the video link. Imagine the impact when potential clients see highly credible executives give testimonials for your company. You definitely won’t be competing on just price. Making a Presentation? Every presentation needs a strong 'hook'. Use your Video Ad.  Just imbed it on your notebook computer or Power Point presentation.   Free-Compelling Distribution Video Ads push a compelling, targeted message to hundreds of viewers each week. It does not cost any extra time. No extra money. Not even shipping & handling. (Example below)  Targeted Because In Focus Communications is a strategic marketing agency and production company, we'll make sure your Video Ad hits the target market with punch--while costing much less than typical prices.  Take A Look  Here's a Video Ad we produced for Taylor Commercial Construction...At the end of their email, above the signature, is this notation: Click here to see short video:   "Value Engineering Is Money in the Bank for Our Clients" Inexpensive Production Production Includes: *Strategic Analysis *Script Outline *Specialized Video Scripting *Professional Video Taping *Professional Voice Over *Professional Video Editing *Compressing your Video Ad into a small digital file for emailing *Hosting the Video Ad on our server *Creating a link to your Video Ad for your website *Creating a DVD of your Video Ad *Creating a promotional hyperlink for your email. Example: "Value Engineering Is Money in the Bank for Our Clients" Cost: $800 per finished minute.  Great 'Legs'  We can show you how to give your investment 'legs' by using your Video Ad in other strategic communications. You'll love the pay back. Limited Time Offer  For a limited time we're offering 3 minutes for the price of 2. Call now before your competition beats you to the punch: 770-612-1252 for a free consultation.
	Know what marketing collateral you need? Great. We can produce it.  Not sure what you need? No problem. Working together, we'll show you.
	Strategic Thinking In-Focus Communications increases sales for large and small companies by conducting a marketing analysis and then producing the appropriate media that will drive buyers to your door. We will show you real world campaigns that work.     Tactical Execution We'll be glad to show media we have produced, such as: brochures, websites, free media publicity, interactive marketing DVDs, corporate copywriting, opt-in email campaigns, video for the web, trade show presentations, sales presentations, etc.   Improve Productivity We also produce training programs that increase productivity, save managers' valuable time, and reduce companies' liability exposure.    Increase Profits Want to earn and save more now? Don't get analysis paralysis. Call 770-612-1252 for a free consultation today.   Visit Our Website  Email: bob@infocuscommunications.com Phone: 770-612-1252